A brand that feels like you
Build a clear presence around your personality and the brands you want to work with. Your life outside of UGC belongs on your page too.
UGC creators, this is your next chapter
Help brands see
what you can do
before you pitch.
A personal branding course + creator community to help you build a page that feels like you, shows brands what you can do, and gives you an actual plan for posting.
$157 • 60 days of access • Start anytime
🎀
✧The current situation
“Ummm… what do
I post today?”
Your next chapter
A clear personal brand.
A plan you can repeat.
YOUR PERSONALITY BELONGS HERECONTENT WITH A PURPOSECONSISTENCY YOU CAN BUILD ON
For the creator with 47 ideas and zero posts
Your page deserves more than
“I'll post tomorrow.”
If you’re posting for three days and disappearing for two weeks, or relying on pitching every single time you want a brand deal… we made this for you.
When a brand lands on your page, we want them to understand who you are, see your strengths, and picture you creating content for their products. Becoming the Brand helps you give them something to work with.
The course, at your pace
A little direction.
A lot more
actually posting.
Originally our 35-day challenge, now a course you can join anytime. Follow the lessons in order and use the original structure to guide you, or work through them at a pace that fits your schedule during your access period.
Your first 60 days include the course, community, and two group calls each month.
FIRST 5 DAYS
Give your page a foundation.
Get clear on your personal brand, choose your content pillars, and plan + script your first posts before you pick up the camera.
Your focus: clarity, purpose, and preparation.
What you'll learn
Make your content
make sense for you.
A purpose for every post
Choose your pillar, purpose, and format before scripting, so you understand what each post is helping you accomplish.
A weekly creation routine
Collect ideas, batch script, film, edit, and schedule. Give yourself a process that doesn't require starting from scratch every morning.
Content you can keep coming back to
Turn everyday moments into brand-fit content and build repeatable series that leave room for your personality.
Hooks + scripts that sound like you
Give people a reason to keep watching and write in a way that feels natural when you say it out loud.
A plan shaped by your results
Review what happens after you post and use the patterns to improve your next round of content.
You have people in your corner
Learn it. Use it.
Bring your questions.
💻
The full course
Lessons + activities from the 35-day challenge, organized so you can follow them in order.
💌
A creator community
A private Circle space to connect, share your progress, and build consistency alongside other creators.
📞
Two calls a month
Different topics each month with Shelby + Arianna, plus time at the end of every call for coaching and your questions.
🎀
Your Education Hub
Personal Branding Education Hub in Notion, also sold separately for $77. Written lessons, worksheets, and planning resources to use alongside the course.
🎬
A repeatable workflow
A content planning + batching system you can keep using after you finish the lessons.
✨
Course updates
Access to new lessons and resources we add while your course or membership access is active.
Take a look inside
A course you can follow.
A place to put it into practice.
These screenshots show the original challenge materials. The course includes these lessons, with two calls each month instead of weekly calls.
Put the lessons into practice
What you’ll build inside Becoming the Brand
Your Brand
Know what belongs on your page.
Define your content pillars and how your personality fits into your content, so you have direction when choosing what to post.
Continued support
New topics.
Room for your questions.
Two group calls each month, with different topics and coaching time at the end of every call. Example topics include storytelling, stronger hooks, seasonal content planning, reading your results, and showing brands what you can create. Topics vary based on what we’re teaching and what members need.
From inside Becoming the Brand
Creator experiences,
coming soon.
We’re collecting feedback from our first round and will share their experiences here.
Sound familiar?
You know how to film.
Now build your presence.
This is for UGC creators who already know how to create videos and want more direction for their own pages.
Maybe your socials aren't showing enough of what you can do. Maybe you keep posting creator tips because you're unsure what else belongs there. Or you're ready to give your page consistent attention and want a plan to follow.
You’ll get the most out of the course by completing the activities, posting, and giving yourself time to learn from your results. Watching the lessons is the starting point. Your page starts changing when you use them. 💌
Your next chapter starts here
Come for the course.
Stay for the support.
Your first 60 days are included. After that, you can choose to continue for $15/month to keep the course, updates, community, and two monthly calls.
Course + community
Becoming the Brand
$157
One initial purchase • 60 days of access
- Full course + lesson activities
- Private Circle community
- Two group calls each month
- Personal Branding Education Hub in Notion, also sold separately for $77
- Content planning + batching system
- Updates added during your access
Course + 60 days • $157Education Hub included. Choose whether to continue at $15/month afterward.Get the Course • $157 ↗
After 60 days: optional $15/month for continued access. Choose whether to continue when your included access ends.
Before you jump in
A few things you
might be wondering.
Do I have to wait for the next challenge?
The new course format is designed for you to join anytime, without waiting for another cohort. Follow the original 35-day structure or work at your own pace during your access period.
What happens after my 60 days?
You can choose to continue for $15/month and keep the course, updates, community, and two monthly calls. Continued access after the first 60 days requires the optional membership.
Is the Education Hub included with the course?
Yes. The $157 course includes the Personal Branding Education Hub, also sold separately for $77. Use the hub for written lessons, worksheets, and reference guides alongside the course. You can duplicate the hub into your own free personal Notion workspace.
Is this a beginner UGC course?
This course focuses on your personal brand and content system. It's best for creators who already know how to create videos and want more direction for their own pages.
How often are the group calls?
There are two group calls each month with Shelby + Arianna. Topics vary each month, and we always leave room for coaching at the end. The schedule will be shared with members.
Will this guarantee brand deals?
The course helps you build a clearer presence and put a content system into practice. Your results depend on your work, content, and the opportunities available; brand deals aren't guaranteed.
Can I finish the lessons at my own pace?
Yes. You have 60 days of initial access. Following the lessons in order gives you a foundation before the posting challenge, and the optional membership gives you continued access afterward.
Prefer to work through it independently?
Start with the
Personal Branding Education Hub.
A self-guided personal branding mini course delivered in Notion. Work through four detailed sections in order, with examples, worksheets, and reusable templates to help you turn the education into your own content plan.
01 / Build your personal brand
Define who you’re talking to, group your interests into content pillars, develop series, and identify brand categories that fit your life. Complete the foundation worksheet to give your page a direction.
02 / Turn your life into content
Learn how to frame everyday moments so people care, create an idea bank, build repeatable series, and choose formats. Use the weekly planning template to organize your ideas, hooks, scripts, and B-roll.
03 / Make your content stronger
Explore nine hook categories, stronger second sentences, first-frame planning, natural scripting, AI prompts, retention, B-roll, camera presence, and batching. Use the quality checklist before posting.
04 / Connect your page to brand opportunities
Review your profile from a brand’s perspective, build a proof folder, research brands, and align your content with your pitches. Use the monthly review and dream-brand exercises to decide what to create next.
Self-guided mini course
Personal Branding
Education Hub
$77
One-time purchase • Delivered in Notion
- Four detailed written education sections
- Practical examples + guided worksheets
- Idea bank + weekly planning template
- Hook guidance + content quality checklists
- Brand research + monthly review templates
Work through the material independently. Group calls, Circle community access, personalized feedback are not included.
Get the Education Hub • $77 ↗Save your own copy in Notion. The free personal plan is all you need.
Which format fits how you want to learn?
| $77 Education Hub | $157 Becoming the Brand |
|---|---|
| Written education in Notion | Video course lessons + activities, plus the same Education Hub |
| Work through worksheets independently | Follow the 30-day posting challenge structure |
| Reusable planning + review templates | Education Hub + course resources |
| Self-guided application | 60 days of community + two monthly group calls with coaching time |
Want support as you put the lessons into practice? Explore Becoming the Brand.
With Shelby + Arianna
Your next post could
be the start of something.
Give your personal brand a plan, some consistency, and people to check in with. We're ready when you are. 🎀
Join Becoming the Brand ↗$157 • First 60 days included • Optional $15/month afterward